Information Management: The Organizational Dimension

By Michael J. Earl | Go to book overview

19 The Successful Design of Expert Systems: Are Ends More Important than Means?

ENID MUMFORD


Introduction

This chapter provides a case study example of the design of an expert system. The system was developed as a participative venture by a technical team and the future users who were sales staff. The author presents it as an example of how participation can assist the creation of shared values, commitments, and objectives in employment situations where relationships are traditionally contractual. The chapter shows how the success of the system was greatly influenced by the processes that were used in its design.


The Relationship of Means to Ends

In almost all situations the nature and success of the objectives achieved are related to the means used to attain those objectives. A recognition of the relevance of this statement to business has led to the writing of many books and articles on 'how to manage change' and 'how to influence people'. Weinberg ( 1985) defines the role of the consultant as 'the art of influencing people at their request'. Macoby ( 1976) describes the different strategies which managers use to achieve results. In his book The Gamesman he sets out the qualities of the modern chief executive as: 'one who is responsive to the requirements of various corporate departments, a person who can be trusted to protect the company's growth and profit, who can inspire employees and stockholders with a sense of purpose, who takes calculated risks, who is controlled and can control gifted technical people without dampening their enthusiasm for innovation.'

With some light modification this could also be a description of the qualities of someone who is concerned with the design and implementation of new technology. This might read as follows. He or she should be: 'responsive to the requirements of user areas, a person who can be trusted

-381-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited page

Bookmark this page
Information Management: The Organizational Dimension
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this book
  • Bookmarks
  • Highlights & Notes
  • Citations
/ 518

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.