thinking to the forum as they did before in the cases of health care and other social causes listed at the beginning of this chapter. One hopes that the marketing exchange model will bring fresh insights to this most important subject. The prescription presented here is only a beginning. It needs to be refined and fleshed out with suggestions beyond those in this chapter. It needs work by those better informed and having keener insights into the problem than I have.
The tired notion of the university as sacrosanct in its lofty tower must give way to new definitions. One of these, the focus here, is the idea of universities as providers of services to satisfy societal needs. There might be others -- pedagogical, sociological, or perhaps a return to the philosophy of the academy of ancient Greece. Whichever, it seems certain that change is inevitable. For too long the critical literature and the seminars have borne too little fruit. The recent avalanche of outcries will surely lead to implementation that will be welcomed in many quarters.
Seymour H. Fine
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