media, which can be interpreted as a tacit admission of the inadequacy of
20 The ramifications of this kind of dependence are
far-reaching. One response has been a search for an African identity,
distinct from European influences. Afrocentricity, which has emerged as
an alternative to Eurocentricity, may be a valid concept within the confines
of the African continent and may, indeed, serve to redefine African culture
and communication, but it is not a valid concept when it comes to
communicating with the outside world.
Finally, despite the admirable efforts of ACCE, the standardization and
accreditation of training programs remain problematical as long as different concepts of communication, born of different colonial influences,
continue to exist. However, as communication needs change, as the
reflection of strengthening economies, some of these differences are likely
L. John Martin, "Africa," in
John C. Merrill, ed., Global Journalism, 2d
ed. ( White Plains, NY: Longman, 1991), pp. 199-200.
Frank Barton, African Assignment: The Story of IPI's Six-Year Training
Program in Tropical Africa ( Zurich: International Press Institute, 1969), p. 5.
UNESCO, Perspectives for Regional and International Cooperation,
Conference Document CII-91/CONF CC-609 ( Paris: UNESCO, April 30, 1991).
ACCE, African Council on Communication Education, a membership
flier ( Nairobi: ACCE, n.d.).
The author is indebted to Professor Folu Ogundimu of Michigan State
University, who provided much of the background information presented in this
African Council on Communication Education, A Directory of Communication Training Institutions in Africa ( Nairobi: ACCE, 1988), pp. 16-35.
Martin, "Africa," p. 200.
ACCE, A Directory, p. 12.
Personal communication from Dr. S. T. Kwame Boafo, Executive Coordinator of ACCE, January 8, 1991.
ACCE, A Directory, p. 60.
Martin, "Africa," p. 201.
Tanzania School of Journalism, New Trends in Journalism Education
and Practice in Tanzania (Dar-es-Salaam: Ministry of Information, 1980), p. 30.