Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence

By William N. Elwood | Go to book overview

Index
advocacy advertisements; examples of, 5; target audience of, 30; as rhetorical activity, 87; manage issues and reshape images, 88-89; satisfies three purposes; 215; in issue management; 215-17
Alar (daminozide), date controversy began, 47; "60 Minutes" report, 47; as a public relations case study, 50; news coverage about, 52-53; analysis of news coverage, 58-63
American Airlines, 119, 120, 124-26
apologia; defined, 117
Aristotle, 9, 6, 160, 282, 283; definition of rhetoric, 5; as public relations forbear who synthesizes rhetoric, public relations, and politics, 5
AT&T; merger with NCR, 22, 213-38
ballot issue campaigns, 242-43; Cincinnati school levy, 243-52; Sarasota, FL, growth moratorium, 264-70
Bernays, Edward L., 4, 12, 48, 137, 259, 260
Bitzer, Lloyd F., 10, 11, 87, 108, 109
Bostdorff, Denise M., 11, 143, 196
Botan, Carl H., 12
Broom, Glen M., 69, 280
Brummett, Barry, 7, 12, 153, 261
Burgoon, Michael, 15, 16, 19
Burke, Kenneth, 9, 38, 56, 70, 72, 77, 78, 80, 82, 83-84, 87, 97-98, 99, 101, 118, 121, 130, 161, 162, 184-86
Campbell, Karlyn Kohrs, 12, 118, 119, 129
Carrell, Bob, 3, 12, 196
Center, Allen H., 69, 280
Chase, W. Howard, 8, 78, 89, 135, 214, 223
Cheney, George, 11, 28, 69, 70, 72, 81, 119, 129, 157, 158, 160, 161, 162, 171, 175, 177, 184-87, 196, 199, 292
Church of Scientology International; image campaign of, 70-73, analyzed, 74-78
cluster-agon analysis, 70-73
communication; as speech acts, 281; constructs values and culture, 281-84. See also rhetoric
Conley, Thomas M., 118
Consumer Reports, 117, 119, 120, 122-24
Coombs, W. Timothy, 196-97, 198, 201, 206
corporate social responsibility: four commandments of, 57
Crable, Richard E., 8, 12, 27, 49, 70, 78, 79, 90, 119, 130, 135, 140, 143, 156, 193, 195, 196, 259, 273, 285, 288
crisis/risk communication; as question for study, 50; definition in Alar case, 53; advocacy advertising as response

-327-

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