Robert E. Denton Jr.
|1. A History of Political Consulting in America1|
|2. Polling Consultants: The Intelligence Service of the Ballot Box Wars31|
|3. Speech and Debate Consultants: The Infantry of the Ballot Box Wars69|
|4. Narrowcast Media Consultants: The Submarine Service of the Ballot Bax Wars95|
|5. Newspaper and Radio Consultants: The Artillery Corps of the Ballot Box Wars127|
|6. Television Consultants: The Air Force of the Ballot Box Wars153|
|7. The Future of Political Consulting: Tomorrow's Battlefields 199 Additional Readings213|