Strategic Public Relations Management: Planning and Managing Effective Communication Programs

By Erica Weintraub Austin; Bruce E. Pinkleton | Go to book overview

Appendix A
Code of Professional Standards for the Practice of Public Relations

Public Relations Society of America
This Code was adopted by the PRSA Assembly in 1988. It replaces a Code of Ethics in force since 1950 and revised in 1954, 1959, 1963, 1977, and 1983. For information on the Code and enforcement procedures, please call the chair of the Board of Ethics through PRSA Headquarters.
Declaration of Principles
Members of the Public Relations Society of America base their professional principles on the fundamental value and dignity of the individual, holding that the free exercise of human rights, especially freedom of speech, freedom of assembly, and freedom of the press, is essential to the practice of public relations.In serving the interests of clients and employers, we dedicate ourselves to the goals of better communication, understanding, and cooperation among the diverse individuals, groups, and institutions of society, and of equal opportunity of employment in the public relations profession.We pledge:
To conduct ourselves professionally, with truth, accuracy, fairness, and responsibility to the public;

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