Analytical Framework for Corporate Intelligence
Corporate intelligence, like most other corporate functions, has been radically changed by modern technology. Formerly the function had to cope with change executed at a relatively slow pace. The tools and methods of analysis were often secretive, were comparatively uncomplicated, and typically were focused on a small number of competitors acting in a relatively stable environment. Communications and computer technology has unalterably changed that environment and, consequently, corporate intelligence activity bounded by it.
Today the corporate intelligence function must cope with the changing reality produced by the new technology. This new reality consists of international markets linked more closely than ever before as a result of the internationalization of financial and information industries. Communication/computer technology has transformed both services, making their products ubiquitous. Technology and the globalization of money and information have affected virtually every sector of industry, and the total represents an industrial revolution.
Within an increasingly complex and competitive global environment the daunting job for corporate intelligence is to identify opportunities and threats. Information, made available through new technology, is the staple in the diet of the modern corporate intelligence function. The sheer volume of this staple, however, would make it undigestible without the help of computer technology. To manage large amounts of information requires the automated capability to receive, sort, save, and retrieve data. Transforming information into intelligence provides the intelligence function with its ultimate challenge and increasingly