to confine ourselves in an ivory tower behind a barricade of arcane statistical techniques bordered by a moat of obscure theoretical conundrums in a forest of impenetrable prose.
Will change come? Clark Kerr ( Otis, 1990, p. 166) once observed that 66 Western institutions have existed continuously since 1530: The Roman Catholic and Lutheran Churches, the Parliaments of Iceland and of the Isle of Man, and 62 universities. Kerr's observation is a fitting place to conclude this exploration of the state of the academy-based OB consultant's art, because it is both comforting and daunting. It is comforting to know that little of what happens in the chaotic swings of history will wipe out the academy, so if I spend too much time on consulting and too little on impression management with my colleagues and the dean, the world won't fall apart (though mine, the dean's, or the faculty's might). It is daunting because OB needs to change, and Kerr's observation suggests that we are not going to change much, easily, or quickly.
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