A New Archetype for Competitive Intelligence

By John J. McGonagle Jr.; Carolyn M. Vella | Go to book overview
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A New Archetype for Competitive Intelligence
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Figures and Tables vii
  • Acknowledgments ix
  • I - Introduction 1
  • 1 - About This Book 3
  • Note 4
  • 2 - Why Is Intelligence Important Today -- and More Important Tomorrow? 5
  • Appendix: National Interests in Intelligence 10
  • Notes 11
  • 3 - The Building Blocks of Cyber-IntelligenceTM 13
  • Appendix: Reengineering and Downsizing 19
  • Notes 20
  • 4 - Cyber-IntelligenceTM in the Modern Corporation 23
  • Appendix: Case Study -- How Pervasive is Cyber-Intelligence in Modern Businesses? 34
  • Notes 36
  • II - The Building Blocks of Cyber-intelligenceTM 37
  • 5 - Competitive Intelligence 39
  • How Does CI Relate to the Other Building Blocks of Cyber-IntelligenceTM? 44
  • Notes 49
  • 6 - Strategic Intelligence 51
  • Notes 54
  • 7 - Market Intelligence 57
  • Notes 60
  • 8 - Crisis Management 63
  • Notes 66
  • 9 - Benchmarking 69
  • Notes 82
  • 10 Reverse Engineering 85
  • Notes 90
  • 11 - Defensive (Counter) Intelligence 91
  • Notes 96
  • 12 - The Building Blocks of Cyber-IntelligenceTM: Charting the Relationships 97
  • III - Using Cyber-IntelligenceTM 99
  • Notes 105
  • 13 - Data Gathering: An Overview of Sources 107
  • Notes 117
  • 14 - Data Gathering: An Overview of Techniques 119
  • Appendix: Case Study 129
  • Notes 132
  • 15 - Data Analyses 133
  • Appendix A: Comparative Target Profile Summary 146
  • Appendix B: Strategic Analysis Report Form 147
  • Appendix C: Communicating Conclusions 150
  • APPENDIX B: STRATEGIC ANALYSIS REPORT FORM 151
  • 16 - Using Cyber-IntelligenceTM Intelligently 153
  • Appendix A: Using Cyber-Intelligence in Strategic Planning 174
  • Appendix B: Case Study -- CI Supporting Other Intelligence Functions 178
  • APPENDIX B: CASE STUDY -- CI SUPPORTING OTHER INTELLIGENCE FUNCTIONS 179
  • 17 - Critical Management Issues 183
  • Notes 190
  • 18 - The Future of Cyber-IntelligenceTM 191
  • A - U.S.-Based Organizations Involved with Some Aspect of Cyber-IntelligenceTM 193
  • B - Selected Internet World Wide Web Sites 195
  • Glossary 201
  • Select Bibliography 209
  • Index to Forms and Checklists 217
  • Index to Case Studies 219
  • Index 221
  • About the Authors *
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