counseling conditions may be perceived as two poles of a personalimpersonal education continuum. The effect of the video condition
was to reduce the difference between estimates of self-behavior and
estimates of peer and societal behavior since AIDS. Regarding gay
and bisexual estimates, this reduction is hardly surprising, given the
content of the video. The reduction in the general public's estimated
sexual behavior cannot be related to the video's content, which only
addressed homosexual behavior.
The hypothesis that more personal interventions would modify
self-perceptions (but not peer or societal perceptions), while
impersonal interventions would modify peer and societal perceptions
(but not self-perceptions), was not supported by the study. Rather, it
would appear that the degree of personalization has a direct effect on
modifying peer and societal perceptions but not personal perceptions,
at least regarding sexual behavior, with impersonal and personal
approaches having opposite effects. The changes in perceptions of
risk behavior were not matched by changes in perception of risk for
HIV, suggesting again that perceived HIV risk is not closely related
to its behavioral basis.
"Be on the Safe Side," music and lyrics by
Ron Romanovsky [ 1987]. Romanovsky R &
Phillips P [ 1988] Emotional Rollercoaster. [Record]. [ Santa Fe,
NM: Fresh Fruit Records]. Reprinted with permission.
The various interventions in the study are described here (with the
exception of the Grim Reaper intervention, which is described in Chapter 17). Those
interested in the educational models and principles underlying these programs
should see also Chapter 16.
This video was designed by the AIDS Council of New South Wales [ 1986]
for educating homosexually active men.
Shernoff [ 1986], p. 6s.
Bye [ 1987], p. 1.
This was significant at p < .05.
Risks among gay men since AIDS became known -- individual
counseling:=-.44; video: = .52. This is interesting to note, as the individual
counseling included information that homosexually active men have changed,
while the video condition showed the model saying no to engaging in unsafe sex.
Perceived risk of sexual behavior among the general public -- video
condition: =.70; individual counseling condition: =-.33; Eroticizing Safer
Sex condition: = -.22.
Similarly, in the case of the general public estimates, the video condition
also differed from those who received the Eroticizing Safer Sex workshop.