Selling to Newly Emerging Markets

By Russell R. Miller | Go to book overview
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Selling to Newly Emerging Markets
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Part I Emerging Market Development 1
  • Chapter 1 Newly Emerging Markets 3
  • Chapter 2 Benefits of the International Program 8
  • Notes 16
  • Chapter 3 Emerging Market Characteristics 17
  • Chapter 4 Targeting the Emerging Market 37
  • Part II Risk Management 47
  • Chapter 5 Payment Risk 51
  • Chapter 6 Trade Barriers 66
  • Chapter 7 Intellectual Property Risk 75
  • Chapter 8 Political Risk 86
  • Chapter 9 The International Business Plan 89
  • Part III Entry Strategies 99
  • Chapter 10 Independent Distributors 101
  • Chapter 11 Foreign Agents 112
  • Chapter 12 In-Country Field Sales 118
  • Chapter 13 Technology Transfers 123
  • Chapter 14 Strategic Alliances 138
  • Chapter 15 Service Exports 150
  • Part IV Russia and the Newly Independent States 163
  • Chapter 16 The Russian Federation 167
  • Chapter 17 Belarus 188
  • Chapter 18 Ukraine 197
  • Part V Central Asian Republics 215
  • Chapter 19 Kazakstan 221
  • Part VI Eastern Europe 233
  • Chapter 20 Hungary 245
  • Chapter 21 Czech Republic and Slovakia 251
  • Selected Bibliography 263
  • Index 267
  • About the Author *
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