Handbook on Mass Media in the United States: The Industry and Its Audiences

By Erwin K. Thomas; Brown H. Carpenter | Go to book overview

HANDBOOK ON MASS MEDIA IN THE UNITED STATES

The Industry and Its Audiences

Edited by ERWIN K. THOMAS and BROWN H. CARPENTER

GREENWOOD PRESS Westport, Connecticut. London

-iii-

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Handbook on Mass Media in the United States: The Industry and Its Audiences
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Illustrations vii
  • Preface ix
  • Acknowledgments xi
  • Introduction xiii
  • Part I THE INDUSTRY 1
  • 1: Advertising 3
  • 2: Books 19
  • 3: Cable 39
  • BIBLIOGRAPHY/FURTHER READING 57
  • 4: Films 61
  • 5: Magazines 73
  • Notes 88
  • Bibliography 88
  • 6: Newspapers 93
  • Notes 111
  • 7: Public Relations 115
  • FOR FURTHER READING 128
  • 8: Radio 131
  • 9: Recordings 147
  • 10: Television 167
  • Part II - ITS AUDIENCES 189
  • 11: Minorities 191
  • 12: Women Audiences 207
  • FOR FURTHER READING 228
  • 13: Children and Youth Audiences 231
  • 14: Disabled Audiences 251
  • 15: Religious Audiences 273
  • 16: Sports Audiences 285
  • SELECTED BIBLIOGRAPHY 309
  • Index 315
  • ABOUT THE EDITORS AND CONTRIBUTORS 321
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