Handbook on Mass Media in the United States: The Industry and Its Audiences

By Erwin K. Thomas; Brown H. Carpenter | Go to book overview

HANDBOOK ON MASS MEDIA IN THE UNITED STATES

The Industry and Its Audiences

Edited by ERWIN K. THOMAS and BROWN H. CARPENTER

GREENWOOD PRESS Westport, Connecticut. London

-iii-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited page

Bookmark this page
Handbook on Mass Media in the United States: The Industry and Its Audiences
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Illustrations vii
  • Preface ix
  • Acknowledgments xi
  • Introduction xiii
  • Part I THE INDUSTRY 1
  • 1: Advertising 3
  • 2: Books 19
  • 3: Cable 39
  • BIBLIOGRAPHY/FURTHER READING 57
  • 4: Films 61
  • 5: Magazines 73
  • Notes 88
  • Bibliography 88
  • 6: Newspapers 93
  • Notes 111
  • 7: Public Relations 115
  • FOR FURTHER READING 128
  • 8: Radio 131
  • 9: Recordings 147
  • 10: Television 167
  • Part II - ITS AUDIENCES 189
  • 11: Minorities 191
  • 12: Women Audiences 207
  • FOR FURTHER READING 228
  • 13: Children and Youth Audiences 231
  • 14: Disabled Audiences 251
  • 15: Religious Audiences 273
  • 16: Sports Audiences 285
  • SELECTED BIBLIOGRAPHY 309
  • Index 315
  • ABOUT THE EDITORS AND CONTRIBUTORS 321
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this book
  • Bookmarks
  • Highlights & Notes
  • Citations
/ 328

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.