FOUR
The Common Sense of Music

THE LURE OF MELODY

MUSIC HAS BEEN GIVEN plenty of publicity during its few centuries of real achievement, but most people are today still in the dark as to what it is all about. The difficulty lies partly with music and partly with its hearers.

When a man wants to advertise an article, he tries to think up a slogan which emphasizes some constant quality in that article, something that the public is certain to recognize as permanent and distinctive.

For instance, there was the brand of soap which needed only the simple legend, "It floats." So long as the soap floated, it made good; and, so far as I know, it always floated, and still does.

Then there is the chewing-gum, about which we are told that "The Flavor Lasts." Nobody stops to ask what the flavor is, or whether we want it to last. I am informed by experts that it does last, and so the slogan is justified.

-47-

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