Managing Corporate Culture, Innovation, and Intrapreneurship

By Howard W. Oden | Go to book overview
Index
Aggregate venture implementation plan, 49
portfolio of venture resources, 49
portfolio of venture, 49
Architecture, product, 170
Attribute analysis, 137
Autonomous project team, 111
Branding, 208
family, 208
guidelines for, 209
individual, 208
Business development, 8, 119
Cagey Computer Corporation, 261
CEO in charge of venture, 115
Checklists, 132
Commercial product, 207
Concept development, 111, 119
Concept evaluation, 7
Concept evaluation process, 141
Concept evaluation stage review, 159
Continuous learning and improvement, 88
breakthrough approach, 89
combined approach, 89
incremental approach, 89
Core values, 9, 12, 53
Core venture team, 111
Corporate culture
definition, 3
external aspects, 4
internal aspects, 4
two levels, 3
Corporate innovation process, 2, 23
Corporate strategy
aggressive versus conservative strategy, 38
growth versus retrenchment, 38
low cost, differentiation, and focus, 40
market entry-exit timing, 39
Corporate venturing process, 2, 17, 23, 119
extensions of, 22
customizing, 22
guidelines for intrapreneurs, 22
Creative synthesis of new ideas, 130-140
general procedures, 131
brainstorming, 131
focus groups, 133
using checklists, 132
need-based procedures, 134
Perceptual map analysis, 135
problem analysis, 134
special procedures for generating new ideas, 139

-271-

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