Franchise law firms are different from our common view of what professional organizations are and what professional work is. Rather than providing a kind of collegial "safe haven" for educated workers, franchise law firms adopt technology and organizational styles from mass production industries. Franchise law firms suggest that what is possible in other occupations is also possible in the professions, when the proper conditions arise. This book is about the dynamic between professional markets, innovations in professional organizations and the experiences of professional workers and their clients.
In the professions, franchise law firms are joined by for-profit emergency medical clinics, franchise-style income tax preparation services and a growing number of chains that offer other limited professional services. Although these franchise-style firms do not dominate the professions, they reach large segments of the lay public through television advertising and convenient store-front access. Much of what the public "knows" about the professions is influenced by these firms.
A generation ago, Jerome Carlin presented his classic work Lawyers on Their Own