The Rise of Franchise Law Firms
The history of the professions traditionally has been a history of economic, intellectual and status monopoly. This book, however, is about a countertrend that is gaining in importance. The legal profession has become an unwitting leader in a movement away from the all-inclusive monopoly back to market competition. The reasons for this movement have to do with the structure of the legal profession and the lifting of restrictions on advertising and other anti-competitive practices. The ramifications are far-reaching and contradictory. Legal services are becoming available to a wider variety of individuals through law firms which organize similar to franchises, target middle-income clients and advertise on television. Yet at the same time, these firms limit the attorney's ability to treat each client individually and craft solutions tailored for the client's particular problems. The franchise style of production adopted by these law firms moves clients through a predetermined sales process that is more focused on selling services than solving client problems.
For lawyers these firms also present a number of dilemmas. Adapting legal practices to the franchise style of organization