The Organization of Mass Production Law
Concepts such as franchising and mass production conjure up images of young (or now increasingly elderly) workers occupying positions which require little more than a warm body. Garson ( 1988, p. 20) quotes a young McDonald's employee to show the bleak work environment:
Don't worry, you don't have to understand. You follow the beepers, you follow the buzzers and you turn your meat as fast as you can. It's like I told you, to work at McDonald's you don't need a face, you don't need a brain. You need to have two hands and two legs and move 'em as fast as you can. That's the whole system. I wouldn't go back there again for anything.
Clearly, we do not have the same image in mind when we speak of attorneys. Even the most exploited attorneys, offering the most basic of services, acquire a level of knowledge and skill far superior to the unskilled worker. Therefore, it is necessary to define what is meant when the concepts of mass production and franchises are applied to the work of lawyers. Franchise law firms can be best