Franchise Law Firms and the Transformation of Personal Legal Services

By Jerry Van Hoy | Go to book overview

4
Franchise Law Firms and Traditional Practice

Franchise law firms occupy a well-defined niche in the market for personal legal services. Firms such as Arthur & Nelson and Beck & Daniels seek a clientele that is likely to choose a lawyer based on advertising rather than personal networks (or what is commonly called "word-of-mouth advertising"). Clients are ushered through a production system where the main goal is to sell them prepackaged services. Imbedded in this analysis is an implicit argument that the services provided by the franchise firms are qualitatively different from the services offered by more traditional personal services lawyers. Yet this is an argument that needs careful attention. The line which distinguishes the work of attorneys at franchise law firms from solo and small-firm practitioners is not completely clear. In Chapter 1 we saw that attorneys employed by the franchise firms have similar social characteristics as other personal services lawyers. In addition, much, perhaps even most, personal services law is routine and may be standardized ( Carlin 1994; Heinz and Laumann 1982; Seron 1996; also see Chapter 1). For example, a solo practitioner who attended law school after first working as a CPA complains that

-77-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited page

Bookmark this page
Franchise Law Firms and the Transformation of Personal Legal Services
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Preface vii
  • Acknowledgments xi
  • 1- The Rise of Franchise Law Firms 1
  • 2- The Organization of Mass Production Law 27
  • Notes 50
  • 3- Client Services: Selling and Processing Law 51
  • Notes 75
  • 4- Franchise Law Firms and Traditional Practice 77
  • Notes 85
  • 5- Lawyer Alienation 87
  • Notes 112
  • 6- Alienation and Unions 115
  • Notes 127
  • 7- Markets, Innovation and Prepackaged Law 129
  • Appendix: Data and Methods 139
  • Notes 142
  • References 143
  • Index 149
  • About the Author 156
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this book
  • Bookmarks
  • Highlights & Notes
  • Citations
/ 158

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.