When Businesses Cross International Borders: Strategic Alliances and Their Alternatives

By Harvey S. James Jr.; Murray Weidenbaum | Go to book overview

THE WASHINGTON PAPERS

. . . intended to meet the need for an authoritative, yet prompt, public appraisal of the major developments in world affairs.

President, CSIS: David M. Abshire

Series Editor: Walter Laqueur

Director of Publications: Nancy B. Eddy

Managing Editor: Donna R. Spitler

Associate Editor: Yoma Ullman


MANUSCRIPT SUBMISSION

The Washington Papers and Praeger Publishers welcome inquiries concerning manuscript submissions. Please include with your inquiry a curriculum vitae, synopsis, table of contents, and estimated manuscript length. Manuscript length must fall between 120 and 200 double-spaced typed pages. All submissions will be peer reviewed. Submissions to The Washington Papers should be sent to The Washington Papers; The Center for Strategic and International Studies; 1800 K Street NW; Suite 400; Washington, DC 20006. Book proposals should be sent to Praeger Publishers; 90 Post Road West; P.O. Box 5007; Westport, CT 06881.

-ii-

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When Businesses Cross International Borders: Strategic Alliances and Their Alternatives
Table of contents

Table of contents

  • THE WASHINGTON PAPERS ii
  • Title Page iii
  • Contents v
  • Foreword vii
  • About the Authors xi
  • Acknowledgments xiii
  • Summary xv
  • 1 - Competing in a Global Marketplace 1
  • 2 - Marketing Abroad Directly 16
  • 3 - Cooperative Contractual Arrangements 28
  • 4 - Building and Buying Overseas Operations 48
  • 5 - Strategic Alliances Without Equity Investment 61
  • 6 - Strategic Alliances with Equity Investment 83
  • 7 - Summary and Conclusions 102
  • Notes 110
  • Index 127
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