Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Social Marketing:Theoretical and Practical Perspectives.
Contributors: Marvin E. Goldberg - Editor, Martin Fishbein - Editor, Susan E. Middlestadt - Editor.
Publisher: Lawrence Erlbaum Associates.
Place of publication: Mahwah, NJ.
Publication year: 1997.
Page number: 429.
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