Social Marketing: Theoretical and Practical Perspectives

By Marvin E. Goldberg; Martin Fishbein et al. | Go to book overview

Subject Index

A
Aboriginals, tobacco use, 224
Academic questions, irrelevant and evaluation, 65-66
Academy for Educational Development (AED), social marketing development, 292, 306, see alsoHealth, community involvement in planning
Access, equal and public health information dissemination, 278
Accommodation, majority culture and marketing to communities of color, 359-360
Accountability, social marketers, 64, 69
Acculturation, importance and marketing to communities of color, 359-360
Achievements
limitations and social advertising, 35
recognition in AIDS Community Demonstration Project, 131
Action
citizen and community development in marketing, 294
formative evaluation, 63
high involvement and social marketing, 9
stage, see Prochaska and DiClemente model
strategies to foster pro-environmental behavior, 103
Activities, Interests, and Opinions (AIOs), market segmentation, 11
Addiction, tobacco and youthful offenders, 270
Addiction Research Foundation, marketing of low yield, ultra light, light cigarettes, 240-241
Adolescent Pregnancy and Parenting Services of New York City, public health advertising, 407-408
Adult Use of Tobacco survey, low tar cigarettes and consumer understanding of health/safety issues, 253
Adults, cross-sectional field tracking of antismoking, 206
Advertising, see alsoSocial marketing
antismoking
in Canada, 224-227
evolution of budget of cigarette companies, 247
low tar/nicotine cigarettes, 249-251, 258-260
tar/nicotine yield requirement by Federal Trade Commission, 236
youth exposure, 211-212
contraceptives
success or failure of contraceptive social marketing, 152-157
successful social marketing in Philippines, 157-162
mammography compliance in older/poorer populations, 117
organ donation, 376, see alsoOrgan donation, advertising and its roleplace in health dialogue, 398
postmodernism, seePostmodernism problem in social marketing, 23
social

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