must be developed. This chapter has described four factors having the potential to encourage such public support. First, visible leadership on the part of those who head our social institutions is a crucial, insufficiently-used resource. Second, media coverage of topics related to race must offer systematic analysis that encourages the American public to recognize the operation of structural, systematic dynamics in producing racial inequality. Third, political contenders should avoid "the temptations of race" ( Kinder & Sanders, 1996) -- i.e., politicians must be encouraged to use their platforms to promote racial unity and equality, rather than competing for the votes of White bigots. Finally, policies that bolster the economic status of White communities should also increase White support for racial change.
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