Television Critical Viewing Skills Education: Major Media Literacy Projects in the United States and Selected Countries

By James A. Brown | Go to book overview

Introduction

This book analyzes representative media literacy projects focused on television ("critical viewing skills") oriented to typical members of television audiences -- in narrow marketing terms, "the consumers." It seeks to identify major patterns, especially strengths, of those widely varying programs, to assist those now designing and implementing similar projects at all levels: grade and high school, college, and adult education, as well as in local, regional, and even national interest groups. After almost two decades of experimenting and implementing in major areas of the world, the time is ripe for assessing what we have learned in media education directed to critical understanding of television.


WHY STUDY MEDIA -- PARTICULARLY TELEVISION?

Mass media are pervasive in contemporary society. In recent decades print and motion pictures have been supplanted by radio and television as dominant forms of communicating entertainment and information to mass publics. Television continually grows in its influence on individuals' and society's use of leisure time, on their awareness of political and social reality, on their forming of personal values in culture and ethics.

Despite an initial appearance of unidirectionality -- that is, from

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Television Critical Viewing Skills Education: Major Media Literacy Projects in the United States and Selected Countries
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