Further Evidence Regarding the Multiple Category Problem: The Roles of Attitude Accessibility and Hierarchical Control
Russell H. Fazio Indiano University
Bodenhausen and Macrae have provided a fascinating account of the social-cognitive dynamics of stereotyping. Their model illuminates the conditions under which stereotypes will, and will not, be influential determinants of thought and action. It provides a welcome integrative framework by which many phenomena associated with stereotypes can be considered. Moreover, the model accomplishes this integration by relying on two general principles -- one concerning the interplay between excitatory and inhibitory forces and another concerning the notion of hierarchical, goal-directed regulation of behavior. The success of Bodenhausen and Macrae's application of these principles to the stereotyping domain illustrates the breadth and value of the two theoretical principles that they have identified. As they note, these principles might be applied fruitfully to a number of other substantive domains.