Stereotype Activation and Inhibition

By Robert S. Wyer Jr. | Go to book overview

9
Power Is Everywhere: Social Control and Personal Control Both Operate at Stereotype Activation, Interpretation, and Response

Don Operario Stephanie A. Goodwin Susan T. Fiske University of Massachusetts at Amherst

Stereotypes pervade the history of intergroup relations, often exerting destructive influence over people's thoughts, feelings, and behavior regarding human group differences.The insidious manner by which stereotypes can govern people's actions articulates daily through newspaper headlines and current events: genocide in Rwanda; enmity between Muslims and Jews in the Middle East; incessant conflict between Bosnians, Serbians, and Croats; hate-motivated burnings of African-American churches in the U.S. South; and violent instances of "gay bashing." Undeniably, the accounts mentioned arise from multiply caused, cumulative variables specific to each case. However, in all accounts of bias, stereotypes

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