LANGUAGEPROP Inventing the Uninym
If we were to address only the old propaganda, an old language might suffice. However, if we take into account a new propaganda, a new language is essential. That is why I created a new word -- the uninym -- to charactererize the phenomena with which we deal.
In his breathtaking novel 1984, George Orwell fused the words new and speak into NewSpeak to articulate the cognitive and verbal functioning of his new society in a new millennium. Fortunately for us, Orwell's millennium did not arrive, but he forecast that many forms of group life would be affected by the improvisation of new language. Once OldSpeak had been forgotten, and NewSpeak had been introduced, any heretical thought should be unthinkable to the extent that thought was dependent on words: "Our new vocabulary is constructed so as to give exact and often subtle expression to every meaning that propaganda may express -- while excluding other meanings."1
Orwell was writing fiction, of course, and he qualified his bet on language being the core of all thinking; that is, he did not say that all thought must be dependent on words, but that some thought was dependent on words. However, in politics and social issues, there are constant efforts to bring about correct thinking by producing "correct" language.2
The author sees himself as inventing a new word that describes what already has been practiced. That word is the uninym: