Total Propaganda: From Mass Culture to Popular Culture

By Alex S. Edelstein | Go to book overview

4
MULTIPROP Generation and Class
The reader may or may not consider himself or herself to be a member of a specific generation or any of the newly emerging "overclasses," but if you identify with any of them, you have gained special avenues to communicate in the popular culture.
If you're a contemporary 20-something, you share a special appreciation of cyberprop and the cybersociety.
If you're 50 or a few years more, you are a baby boomer who enjoyed unparalleled musicprop and economic opportunities.
If you're an Aarpie, you were privy to watershed international propaganda and the reaping of extraordinary educational opportunities.
If you identify with any of the emerging political, moral, technological, or affluent "overclasses" you are an inprop party to social restructuring.

Each of these generations and classes has adopted a multifaceted approach to their rhetoric, or the absence of one, as they have faced the demands of the new propaganda and the old:

Older generations first were exposed to the oldprop of war and conflict, and then became newprop participants in a political and economic New Deal that was to fashion a safety net around them for a lifetime. Boomers became profoundly interested in the oldprop of material progress and the newprop of music and the arts. Many 20-somethings rejected the oldprop of material culture but responded to the newprop challenges of cyberspace and technol-

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