Total Propaganda: From Mass Culture to Popular Culture

By Alex S. Edelstein | Go to book overview

7
ADPROP Appropriately Cool!

For at least half a century, a debate has raged over whether advertising is or is not propaganda. Advertising was considered to be propaganda because of its tendencies toward mass deception and exploitation, yet it also provided information on behalf of socially important causes and helped satisfy personal needs, which deemed it not to be propaganda. This book argues, of course, that we are observing propaganda in both instances, but in some cases we are addressing oldprop and in other cases the new.

In the 1990s we no longer have a mass society with a uniform state of vulnerability to mass advertising. Instead, the popular culture is characterized by diversities of generations, of tastes, of interests, and of statuses. Adprop is the child of those diverse needs. It is no longer necessary to judge if adprop exists, or if it is good or bad, only how functional or dysfunctional it is for individuals.

The bases for judging the welfare and opportunities of an individual have shifted dramatically in the 1990s. At one time, birth and family were the primary bases on which individuals were judged, and although those criteria still exist today, they are rivaled in importance by achievement and diversity. Adprop has provided members of the popular culture with a choice of images they can adopt to certify their achievements and enhance their reputations.

This is not an easy obligation for adprop to fulfill. Where in a mass society there were dichotomies between young and old, rich and poor, urban and rural, these differences are now suffused. Mass adprop, as we once knew it, has much less of a place. Instead, there has emerged a need for the segmenta-

-78-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Total Propaganda: From Mass Culture to Popular Culture
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
/ 345

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Author Advanced search

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.