Global and Multi-National Advertising

By Basil G. Englis | Go to book overview

McQuail D. ( 1983). "Mass communication theory: An introduction". Beverly Hills, CA: Sage.

Miracle G. ( 1990). research in progress [Rep.] American Academy of Advertising conference, Orlando, Florida.

The Nation. ( 1990, April 16). Field of dreams. The Nation, pp. 509.

Owens C. ( 1983). The discourse of others: Feminists and Postmodernism. in H. Foster (Ed), The anti-aesthetic: Essays on postmodern culture. Port Townsend, Western Australia: Bay Press.

Rogers E. M. ( 1976). Communication and development: The passing of the dominant paradigm. Communication Research, 3( 2), 213-240.

Sinclair J. ( 1987). Images incorporated: Advertising as industry and ideology. London: Croom Helm.

Solomon J. ( 1988) "The signs of our time". Semiotics: The hidden messages of environments, objects, and cultural images. Los Angeles: Jeremy P. Tarcher.

Tse D. K. Lee K., Vertinsky I., & Wehrung D. A. et al. ( 1988) Does culture matter? A cross-cultural study of executives' choice, decisiveness, and risk adjustment in international marketing. Journal of Marketing, 52, 81-95.

UNESCO. ( 1984) Many voices, one world (the MacBride report). Paris: Author.

Williams R. ( 1980). Advertising: The magic system. In problems in materialism of culture. (pp. 170-195) London: Verso.


APPENDIX: SELECTED INTERNATIONAL ADVERTISING LITERATURE

Cook W. A. ( 1988). Marketing: Magnifying the small and the large of the world. Journal of Advertising Research, 8( 9), 7.

Farmer R. N. ( 1987). "Would you want your granddaughter to marry a Taiwanese marketing man?" Journal of Marketing, 51, 111-116.

Gilly M. C. ( 1988). Sex roles in advertising: A comparison of television advertisements in Australia, Mexico and the United States. Journal of Marketing, 52, 75-85.

Hong J. W., Muderrisoglu A., & Zinkhan G. M. ( 1987) Cultural differences and advertising expression: A comparative content analysis of Japanese and U.S. magazine advertising. Journal of Advertising, 16, 55-62.

Mueller B. ( 1987). Reflections of culture: An analysis of Japanese and American advertising appeals. Journal of Advertising Research, 6( 7), 51-59.

Okechuku C., & Wang G. ( 1988). The effectiveness of Chinese print advertisements in North America. Journal of Advertising Research, 10( 11), 25-34.

Plummer J. T. ( 1986). The role of copy research in multinational advertising. Journal of Advertising Research, 10( 11), 11-20.

Rice M. D., & Luz. ( 1988). A content analysis of Chinese magazine advertisements. Journal of Advertising, 17( 4), 43-48.

Rosen B. N., Boddewyn J. J., & Louis E. ( 1988) "Participation by U.S. Agencies in International Brand Advertising: an Empirical Study", in Journal of, Advertising, 17( 4), 14-22.

Shane S. ( 1988). "Language and marketing in Japan". International Journal of, Advertising, 7, 155-161.

Sherry J. F., Jr., & Camargo E. G. ( 1987). "May your life be marvelous: English language labelling and the semiotics of Japanese promotion". Journal of Consumer Research, 14, 174-188.

Stewart D. W., & McAuliffe K. J. ( 1988). "Determinants of international media purchasing: A survey of media buyers". Journal of, Advertising, 17( 3), 22-26.

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