Global and Multi-National Advertising

By Basil G. Englis | Go to book overview

The author gratefully acknowledges the assistance of Ilse York and Maki Kurokawa, who translated portions of advertisements, and of George Jochnowitz, of the College of Staten Island, who suggested the example of Coca-Cola rendered in Chinese.


REFERENCES

Boyd C. W. ( 1985). Point of view: Alpha-numeric brand names. Journal of Advertising Research, 25( 5), 48-52.

Buck R. ( 1984). The communication of emotion. New York: Guilford Press.

Caudle F. M. ( 1988a). Associative strategies in magazine advertising: An illustrated taxonomy. In L. F. Alwitt (Ed.), 1987 Proceedings of the Division of Consumer Psychology, American Psychological Association (pp. 84-91). Washington, DC: American Psychological Association, Division of Consumer Psychology.

Caudle F. M. ( 1988b). National and cultural symbols in magazine advertisements. Paper presented at Ninth International Congress of the International Association for CrossCultural Psychology, Newcastle, New South Wales, Australia.

Caudle F. M. ( 1989a). Advertising art: Cognitive mechanisms and research issues. In P. Cafferata & A. Tybout (Eds.), Cognitive and affective responses to advertising (pp. 161-217). Lexington, MA: D. C. Heath/Lexington Books.

Caudle F. M. ( 1989b). Association, imitation, and synthesis as communication strategies in advertising art. In R. C. King & J. K. Collins (Eds.), Social applications and issues in psychology (pp. 191-199). North Holland: Elsevier Science Publishers.

Caudle F. M. ( 1990a). Communication and arousal of emotion: Some implications of facial expression research for magazine advertisements. In S. J. Agres, J. A. Edell, & T. M. Dubitsky (Eds.), Emotion in advertising: Theoretical and practical explorations (pp. 127-159). Westport, CT: Greenwood Press/Quorum Books.

Caudle F. M. ( 1990b). If Freud could see us now: Psychoanalytic perspectives on advertising. In M. Gardner (Ed.), 1989 Proceedings of the Society for Consumer Psychology, American Psychological Association (pp. 100-106). Washington, DC: American Psychological Association, Society for Consumer Psychology.

Cole M., & Bruner J. S. ( 1971). Cultural differences and inferences about psychological processes. Americal Psychologist, 26, 867-876.

Dichter E. ( 1985). What's in an image. Journal of Consumer Marketing, 2( 1), 75-81.

Douglas S., & Dubois B. ( 1977). Looking at the cultural environment for international marketing opportunities. Columbia Journal of World Business, Winter, 102-109.

Ekman P. ( 1985). Telling lies: Clues to deceit in the marketplace, politics, and marriage. New York: W. W. Norton.

Ekman P., & Oster H. ( 1979). Facial expressions of emotion. Annual Review of Psychology, 30, 527-554.

Elbashier A. M., & Nicholls J. R. ( 1983). Export marketing in the Middle East: The importance of cultural differences. European Journal of Marketing, 17( 1), 68-81.

Farley J. U. ( 1986). Are there truly international products-and prime prospects for them? Journal of Advertising Research, 26( 5), 17-20.

Green R. T., & Langeard E. ( 1975, July). A cross-national comparison of consumer habits and innovator characteristics. Journal of Marketing, 39, 34-41.

Haley R. I., Richardson J., & Baldwin B. M. ( 1984). The effects of nonverbal communications in television advertising. Journal of Advertising Research, 24( 4), 11-18.

Harris G. ( 1984). The globalization of advertising. International Journal of Advertising, 3, 223-234.

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