Global and Multi-National Advertising

By Basil G. Englis | Go to book overview

Author Index

A
Aaker, D. A., 83, 95, 96, 97, 100,155,233, 249
Abelson, R., 213, 231
Aboud, F. E., 212, 231
Abrams, M. H., 69, 80
Adler, K., 123, 124, 125, 140,207,231
Agnew, J., 161, 164, 170
Albert, G., 212, 230
Alberts, J. K., 213, 230
Albrecht, M. C., 41, 43
Alexander, M. W., 98, 100,101
Allen, C., 79, 80
Almond, G. A., 58, 62
Alreck, P. L., 89, 100
Alter, 6, 21
Anderson, J., 84, 88, 89, 101
Angelmar, R., 217, 229
Arpan, J., 175, 191
Asad, T., 104, 113
Asai, M., 33, 45
Astroff, R. J., 79, 106, 113
Aujean, M., 49, 57, 62
Aydin, N., 141, 155

B
Baldwin, B. M., 135, 138, 139
Barak, B., 74, 81
Barry, T. E., 84, 90, 100
Bartos, R., 78, 80,89, 90, 92, 93, 96, 97, 100
Bassilli, J. N., 212, 231
Baudrillard, J., 20, 21
Bauer, R. A., 95, 96, 100
Baum, R. C., 58, 62
Baumgardner, M. H., 239, 249
Beard, M. R., 70, 80
Beatson, R., 49, 55, 56, 62
Beatty, S. E., 58, 59, 62,63
Becker, B. W., 58, 62
Belch, M. A., 89, 100
Belk, R. W., 34, 37, 38, 41, 42, 43,45,166, 170, 193,202,203,204
Bellah, R. N., 32, 33, 43
Bellizzi, J., 84, 85, 88, 90, 100
Bello, D. C., 98, 100
Bern, S. L., 35, 44,89, 100
Berger, J., 20, 21
Berger, P. D., 144, 155
Berman, A., 69, 80
Berry, 6, 21
Best, D., 93, 102
Betancourt, H., 211, 228, 231
Bichovsky-Little, H., 6, 21
Bishop, N., 75, 80
Blackburn, T. C., 195, 204
Blackwell, R. D., 34, 44
Blalock, H. M., 184, 190
Bochner, A. P., 213, 229
Boddewyn, J. J., 176, 190
Bogart, L., 7, 8, 21
Boller, G. W., 208, 217, 229
Bontempo, R., 33, 45
Borker, R., 69, 81
Boudot, E., 166, 170
Bourhis, R. Y., 213, 230
Boyd, C. W., 124, 139
Boyd-Barrett, J. O., 12, 13, 21
Boykin, W. A., 212, 229
Briggs, J., 110, 113

-251-

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