Supreme Court Appointments: Judge Bork and the Politicization of Senate Confirmations

By Norman Vieira; Leonard Gross | Go to book overview

14
THE MEDIA CAMPAIGN: POLLING AND ADVERTISING IN THE CONFIRMATION PROCESS

Public opinion polls and media advertising played an unprecedented role in the battle to defeat the Bork nomination. Polling results signaled that Bork was beatable and thereby encouraged potential opponents to exert greater efforts to defeat the nomination. Bork's opponents were also able to use polls to learn which issues would be most effective in their advertising campaign. Finally, polls were used at the end of the process to convince senators that it was politically wise to vote against Bork's confirmation.

Early polls showed that despite widespread publicity, most people had never heard of Robert Bork. Among those who had heard of him, public opinion was closely divided. In a Washington Post-ABC News poll conducted in August, 45 percent of this group approved the nomination and 40 percent disapproved.1 However, a majority of all of those interviewed in the poll said that they had not read or heard anything about Judge Bork.2

The early polls also suggested that it would be politically feasible for the Senate to expand on its traditional role in Supreme Court confirmations. In the Washington Post-ABC News poll of August 3-5, 46 percent said the Senate should consider only Bork's background and qualifications in deciding whether to confirm him, but 51 percent said the Senate should also consider Bork's legal views.3 And in the Martilla & Kiley poll conducted for AFSCME, a labor union representing state and municipal

-151-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

(Einhorn 25)

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Note: primary sources have slightly different requirements for citation. Please see these guidelines for more information.

Cited page

Bookmark this page
Supreme Court Appointments: Judge Bork and the Politicization of Senate Confirmations
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Help
Full screen
Items saved from this book
  • Bookmarks
  • Highlights & Notes
  • Citations
/ 312

matching results for page

    Questia reader help

    How to highlight and cite specific passages

    1. Click or tap the first word you want to select.
    2. Click or tap the last word you want to select, and you’ll see everything in between get selected.
    3. You’ll then get a menu of options like creating a highlight or a citation from that passage of text.

    OK, got it!

    Cited passage

    Style
    Citations are available only to our active members.
    Buy instant access to cite pages or passages in MLA 8, MLA 7, APA and Chicago citation styles.

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

    "Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

    1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

    Cited passage

    Thanks for trying Questia!

    Please continue trying out our research tools, but please note, full functionality is available only to our active members.

    Your work will be lost once you leave this Web page.

    Buy instant access to save your work.

    Already a member? Log in now.

    Search by... Author
    Show... All Results Primary Sources Peer-reviewed

    Oops!

    An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.