Associated Systems Theory: A Systematic Approach to Cognitive Representations of Persons

By Robert S. Wyer | Go to book overview

was achieved, as a consequence rather than a source of the composite impression. Personalized processing would extend the associative network to include affective and behavioral engagement at the initial representation stages. However, the initiating events may engage particular response systems that then determine which processing mode is adopted. The more response systems that are engaged directly by the stimulus presentation, the more likely it is that the impression formation will be personalized rather than category-based. By integrating the dual-process model with the AST framework, a dynamic and implication-rich conceptual system emerges.


REFERENCES

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