The foregoing discussion brings us up to date on image theory as it stood when planning for this book began. The purpose of succeeding chapters is to strengthen the described empirical support, to identify changes that must be made, and to move the theory in new and interesting directions. Moreover, these chapters are aimed at trying to generalize the theory to an ever broader range of real-world decision situations, testing its adequacy at each point. The goal is twofold: to use the theory to gain insight into how decisions are made in the workplace and to use the workplace as a laboratory for testing, revising, and extending the theory.
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