Decision Making in the Workplace: A Unified Perspective

By Lee Roy Beach | Go to book overview

13
CONSUMER DECISIONS INVOLVING SOCIAL RESPONSIBILITY

Kim A. Nelson

University of Washington, Tacoma

Public concern about the environment has become a mainstream issue that affects consumer behavior in a variety of ways. Some consumers use a company's environmental record to eliminate its products and services from further consideration (e.g., the boycott of Exxon products after the Exxon Valdez oil spill in Alaska). These same consumers are also likely to consider a brand's "greenness," its lack of harm to the environment, as a product attribute when evaluating alternatives (e.g., Tide detergent advertisements touting the "enviro-pak" refill that sends less packaging to the landfill). Roper Starch Worldwide has been tracking consumer attitudes and behaviors related to the environment on an annual basis for several years, and their 1993 study reports that 55% of American consumers are classified as True Blue Greens, Greenback Greens, or Sprouts--their terms for different types of environmentally active consumers ( Stisser, 1994). They also report increasing trends in consumer behaviors that directly affect their choices (e.g., reading labels to see if contents are environmentally safe, avoiding products from companies with poor environmental records, being willing to pay more for green products, and considering both the purchase and disposal of products or packaging).

Concern for the environment can be considered as one dimension of an individual's social responsibility. The Exxon boycott can then be seen as a reaction to that company's perceived lack of corporate social responsibility in an attempt to reduce the possibility of future environmental disasters.

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Decision Making in the Workplace: A Unified Perspective
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Preface vii
  • 1: Image Theory, the Unifying Perspective 1
  • References 19
  • 2: Why a New Perspective on Decision Making is Needed 21
  • References 30
  • 3: Job Search and Job Selection 33
  • Conclusions 46
  • References 46
  • 4: Career Decisions 49
  • Conclusions 61
  • References 62
  • 5: Supervision and Job Satisfaction 63
  • References 71
  • 6: Why Employees Quit 73
  • Conclusion 89
  • References 89
  • 7: Audit Decisions 91
  • Summary 99
  • References 99
  • 8: Screening of Clients by Audit Firms 101
  • Conclusions 115
  • References 116
  • 9: Organizational Culture and Decision Making 117
  • Summary and Practical Implications 129
  • References 131
  • 10: Mitigating Cultural Constraints on Group Decisions 133
  • Conclusion 141
  • References 142
  • 11: Imagination and Planning 143
  • References 153
  • 12: Designing Marketing Plans and Communication Strategies 155
  • Summary and Conclusions 164
  • References 164
  • 13: Consumer Decisions Involving Social Responsibility 165
  • Conclusion 177
  • References 179
  • 14: Image Compatibility and Framing 181
  • References 193
  • 15: Image Theory and Workplace Decisions: Challenges 197
  • References 208
  • Author Index 209
  • Subject Index 215
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