could then be applied to circumvent, or at least minimize the undesirable influence attempts by others.
Results from the previously discussed experiments provide an encouraging but admittedly limited perspective on the potential for image theory applications. Although my colleagues and I have chosen to use the theory as a basis for expanding our understanding of framing, them are a host of other areas that also might benefit from image theory's descriptive properties. In the decision making area, for example, image theory could be useful for developing a better understanding of entrapment and escalation of commitment. Opportunity also exists for applying image theory to other types of decisions. We examined decisions dealing with funding allocations. However, it could just as easily be applied to decisions about marketing, political science, finance, human resource management, to name only a few.
As research on image theory continues to move forward, attention must undoubtedly be focused on verifying relationships and propositions coming from the actual model itself. Nevertheless, we argue that one of the theory's distinctive competencies is its ability to improve the predictive capacity of other existing decision models. Researchers should not overlook this capacity, nor should they overlook the myriad opportunities for studies applying image theory's rich descriptive properties in such a manner.
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