instance, within certain governmental systems. It entails social learning and social movement. It is pedagogic, representing at times a vision of society, a philosophy of life. It could become a long-term, sustainable view, corresponding to the concept of a "sustainable society" ( Brown et al., 1985; Gever et al., 1986). This is also the energy challenge, and the broader challenge of rethinking our relationship to Nature and to ourselves.
Consumers in general and marginal consumers in particular are for various reasons not well informed about the (household) economic consequences of rising energy costs, of the mechanisms governing energy pricing in the energy supply and distribution industries, and of the cost implications (for them) of various alternatives to their energy end-use management problems.