Distributed Processing Systems

By Robert J. Thierauf | Go to book overview
2. Referring to Figure 7-6, define the detailed data base elements for
a. sales orders data
b. advertising and media data
c. salesmen data
3. Suggest an alternative method for forecasting the firm's sales each quarter.
4. If all order processing was handled at the corporate level rather than at the plant level, is the marketing subsystem truly distributed? Give reasons to support your viewpoint.
5. Define in some detail the major modules of the sales order processing computer program at the plant level.
6. How is the simulation advertising model superior to the linear programming model?
7. Referring to the section on market research, design an ideal distributed processing environment for this marketing area.

SELECTED REFERENCES

Berenson, C., "Marketing Information Systems," Journal of Marketing, Oct. 1969.

Cardozo, R. N., Ross, I., and Rudelius, P., "New Product Decisions by Marketing Executives: A Computer-Controlled Experiment," Journal of Marketing, Jan. 1972.

Chambers, J. C., Mullick, S. K., and Smith, D. D., "How To Choose the Right Forecasting Technique," Harvard Business Review, July-Aug. 1971.

Comer, P., "The Computer, Personal Selling, and Sales Management," Journal of Marketing, July 1975.

Cravens, D. W., Woodruff, R. B., and Stamper, J. C., "An Analytical Approach for Evaluating Sales Territory Performance," Journal of Marketing, Jan. 1972.

Falor, K., "Sales Prospecting Via the Computer," Infosystems, May 1975.

Fogg, C. D., and Rokus, J. W., "A Quantitative Method for Structuring a Profitable Sales Force," Journal of Marketing, July 1973.

Free, V. H., and Neman, T. E., "Market Research Matches Products to Consumers," Computer Decisions, May 1972.

Haavind, R., "Computer Shape Products, Aids Sales Effort," Computer Decisions, Jan. 1972.

Kelly, J. P., Computerized Management Information Systems, New York: The Macmillan Company, 1970, Chap. 4.

King, W. R., "Methodological Simulation in Marketing," Journal of Marketing, April 1970.

Kotler, P., "The Future of the Computer in Marketing," Journal of Marketing, Jan. 1970.

-----, "Corporate Models: Better Marketing Plans," Harvard Business Review, July-Aug. 1970.

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