Individual and Group Decision Making: Current Issues

By N. John Castellan Jr. | Go to book overview

CONCLUSION

One of the major findings from behavioral decision research is that an individual uses different processing strategies for making a decision, contingent on the nature of the task environment. This chapter reviews a program of research directed at understanding such contingent use of strategies in decision making. We argue that this observed flexibility in the use of decision strategies often reflects adaptive behavior when both the effort and accuracy of decisions are considered. Evidence in support of an effort-accuracy framework is presented. We also argue that understanding the contingent nature of decision behavior has implications for such decision-aiding techniques as decision analysis and changing the information environments of decision makers. Whereas some may view the fact that decision processes are not invariant across task environments as a difficulty for decision research, we view it as a source of excitement and opportunity.


REFERENCES

Ashton R. H. ( 1990). "Pressure and performance in accounting decision settings: Paradoxical effects of incentives, feedback, and justification". Journal of Accounting Research, 28 (Supplement), 148-180.

Beach L. R. ( 1983). "Muddling through: A response to Yates and Goldstein". Organizational Behavior and Human Performance, 31, 47-53.

Beach L. R., & Mitchell T. R. ( 1978). "A contingency model for the selection of decision strategies". Academy of Management Review, 3, 439-449.

Behn R. D., & Vaupel J. W. ( 1982). "Quick analysis for busy decision makers". New York: Basic Books.

Bettman J. R., Johnson E. J., & Payne J. W. ( 1990). "A componential analysis of cognitive effort in choice". Organizational Behavior and Human Decision Processes, 45, 111-139.

Biggs S. F., Bedard J. C., Gaber B. G., & Linsmeier T. J. ( 1985). "The effects of task size and similarity on the decision behavior of bank loan officers". Management Science, 31, 970-987.

Billings R. S., & Marcus S. A. ( 1983). "Measures of compensatory and noncompensatory models of decision behavior: Process tracing versus policy capturing". Organizational Behavior and Human Performance, 31, 331-352.

Billings R. S., & Scherer L. M. ( 1988). "The effects of response mode and importance in decision making strategies: Judgment versus choice". Organizational Behavior and Human Decision Processes, 34, 1-19.

Creyer E. H., Bettman J. R., & Payne J. W. ( 1990). "The impact of accuracy and effort feedback and goals on adaptive decision behavior". Journal of Behavioral Decision Making, 3, 1-16.

Dawes R. M. ( 1979). "The robust beauty of improper linear models in decision making". American Psychologist, 34, 571-582.

Edwards W. ( 1990). "Unfinished tasks: A research agenda for behavioral decision theory". In R. M. Hogarth (Ed.), Insights in decision making. A tribute to Hillel J. Einhorn (pp. 44-65). Chicago: University of Chicago Press.

Einhorn H. J., & Hogarth R. M. ( 1975). "Unit weighting schemes for decision making". Organizational Behavior and Human Performance, 13, 171-192.

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