Media Messages in American Presidential Elections

By Diana Owen; Bernard K. Johnpoll | Go to book overview

Media Messages in American Presidential Elections

DIANA OWEN

Contributions to the Study of Mass Media and Communications, Number 25

Bernard K. Johnpoll, Series Editor

Greenwood Press WESTPORT, CONNECTICUT LONDON

-iii-

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Media Messages in American Presidential Elections
Table of contents

Table of contents

  • Recent Titles in Contributions to the Study of Mass Media and Communications ii
  • Title Page iii
  • Contents vii
  • Figures ix
  • Tables xi
  • Acknowledgments xiii
  • Introduction xv
  • Note xxi
  • 1 - A Model of Audience Mass Media Use and Outcomes 1
  • Notes 22
  • 2 - Voter Orientations Toward Televised Candidate Advertisements 25
  • Notes 60
  • 3 61
  • 4 89
  • 5 - Televised Presidential Debates: The Ultimate Pseudoevents 111
  • SUMMARY 138
  • 6 - The Uses and Gratifications of Presidential Campaign Messages 141
  • 7 - Conclusion 171
  • References 177
  • Index 195
  • About the Author 199
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