A History of Popular Women's Magazines in the United States, 1792-1995

By Mary Ellen Zuckerman | Go to book overview

A HISTORY OF POPULAR WOMEN'S MAGAZINES IN THE UNITED STATES, 1792-1995

MARY ELLEN ZUCKERMAN

Contributions in Women's Studies, Number 165

Greenwood Press Westport, Connecticut · London

-iii-

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A History of Popular Women's Magazines in the United States, 1792-1995
Table of contents

Table of contents

  • Recent Titles in Contributions in Women's Studies ii
  • Title Page iii
  • Contents vii
  • Acknowledgments ix
  • Introduction xi
  • Part I - Women's Magazines, 1865-1918 1
  • 1 - Birth of the Big Six 3
  • 2 - Leaders in the Field 25
  • 3 - Editing the Women's Magazines 43
  • 4 - Marriage of Convenience: Advertising and Women's Magazines 59
  • 5 - What They Were Reading: Content in Women's Magazines, 1890-1918 79
  • Part II - Women's Magazines, 1919-45 101
  • 6 - Women's Magazines in the Interwar Years 103
  • 7 - Targeting Readers 125
  • 8 - Creating the Women's Magazines 143
  • 9 - Attracting Advertising 159
  • 10 - Magazine Content During the Interwar Years 179
  • 11 - World War II 193
  • Part III - Women's Magazines, 1946-95 201
  • 12 - Big Six to Seven Sisters 203
  • 13 - New Contenders 225
  • Epilogue 241
  • Bibliography 243
  • Index 267
  • About the Author 273
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