Total Quality Marketing: The Key to Regaining Market Shares

By Allan C. Reddy | Go to book overview

References

American Society for Quality Control ( 1988). Gallup Survey: Consumers' Perceptions Concerning the Quality of American Products and Services. Milwaukee: American Society for Quality Control.

Ansoff H. Igor ( 1988). The New Corporate Strategy. New York: John Wiley.

Assael Henry ( 1987). Consumer Behavior and Marketing Action, third edition. Boston: PWS-Kent.

Batra Ravi ( 1993). The Myth of Free Trade: A Plan for America's Economic Revival. New York: Charles Scribner's Sons/Macmillan.

Bell D. E., R. L. Keeney, and J. D. C. Little ( 1975). "A Market Share Theorem." Journal of Marketing Research 12 (May): 136-141.

Bergsten C., and William R. Cline ( 1987). The United States--Japan Economic Problems. Washington, D.C.: Institution for International Economics.

Berkowitz Eric, Roger A. Kerin, Steven W. Hartley, and William Rudelius ( 1992). Marketing, 3rd ed. Homewood, Ill.: Richard D. Irwin.

Berry Leonard ( 1986). "Big Ideas in Services Marketing." Journal of Consumer Marketing 3 (Spring): 47-51.

Berry Leonard, Jeffrey S. Conant, and A. Parasuraman ( 1991). "Framework for Conducting a Service Marketing Audit." Journal of the Academy of Marketing Science 19 (Summer): 255-269.

Berry Leonard, and A. Parasuraman ( 1992). "Prescriptions for a Service Quality Revolution in America." Organizational Dynamics 20 (Spring): 5-16.

Binstock S. L. ( 1981). "American's Express Dissatisfaction with Quality of U.S. Goods." Quality Progress, January, p. 13.

Bitner Mary Jo ( 1992). "The Impact of Physical Surroundings on Customers and Employers." Journal of Marketing 56 (April): 57-72.

Bitner, Mary Jo, Bernard H. Booms, and Mary S. Tetreault (1990). "The Service Encounter: Diagnosing Favorable and Unfavorable Incidents." Journal of Marketing 54 (January): 71-85.

Buier Martin, Pet Hoke, and Bob Stone ( 1993). "Direct Marketing -- What Is It?" Direct Marketing (January): 5.

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