The Design and Structure
Statewide Sales-Tracking System
for Residential Appliances 1
Kent D. Van Liere, Rick Winch, Kathleen Standen, Shel Feldman, and Dale Brugger
Editors' Note: Evaluation of market transformation requires not only data collection but also an understanding of how the infrastructure of the market or markets for products functions. Kent Van Liere, Rick Winch, Kathleen Standen, Shel Feldman, and Dale Brugger examine sales tracking by the utility or other implementing organization as a mechanism for an ongoing monitoring system within that infrastructure. While this expansion beyond the utility's traditional role is a substantial development in its own right, it also points to yet another new dimension to energy program evaluation. Because the program introduces new characteristics to markets, those markets become parties (more or less unwittingly) to the program goals. We see the potential emergence of alliances within the private sector which may not have existed before. In tracing out the potential for these relationships, evaluation addresses the networking function of program design and management.
Sales tracking has increasingly drawn interest as a potential tool for evaluating DSM programs. Growing interest in sales tracking is attributable to several factors. First, there is growing awareness that effective