immediate sense, value is a process which has to be reconciled with important performance indicators or results. In addition to an overall output assessment of customer value, the input process of value creation must also be tracked and corrections made as needed. In the odyssey of value, minor navigational errors could later cause major discrepancies and require the type of radical traumatic change that a program of continuously improving value seeks to avoid. A convenient framework of indicators for the process of value is provided by the other INs themselves. The levels of Interdependence, Integration, Involvement, and Ingraining achieved by the firm are fairly reliable indexes of how effectively the firm is pursuing its stated ultimate end. To this, we now turn our attention.