Foundations of Corporate Success: How Business Strategies Add Value

By John A. Kay | Go to book overview
15.1. Eurotunnel Profits at Alternative Price Levels240
15.2. Tunnel and Ferry Reactions241
15.3. The Ice-Cream Sellers243
15.4. Product Positioning of Supermarkets247
16.1. Advertisement for Bell's Whisky253
16.2. Advertising as a Game257
16.3. How Advertising has Evolved259
18.1. Shares of World Textile Exports, 1973-1986287
18.2. Value Chains for Various Products293
18.3. European Airlines Added Value Statements, 1989295
18.4. The Value Chain for Champagne (UK)296
19.1. British Airways Competitive Advantage312
19.2. Added Value Statements: Benetton--Average 1980s314
19.3. Benetton's Changing Competitive Advantage316
21.1. The Evolution of Strategy: Assessing the Environment342-3
21.2. Formulating the Strategy348-9
21.3. Implementing Strategy352-3

LIST OF TABLES
2.1. Performance of Supermarkets, 198922
2.2. Added Value Statement: Glaxo, 199024
2.3. Added Value Statement: Philips, 199027
2.4. Europe's Most Successful Companies, 1981-199028
2.5. European Companies by Region, 1981-199029
6.1. The Cost of a Car, an Accountant, and a Reputation88
6.2. How Buyers Learn about Product Characteristics90
6.3. The Profitability of Embarrassing Items Report94
8.1. Government and Business in the European Community121
9.1. Prices in European Markets131
10.1. The Performance of Mergers148
11.1. The Erosion of Above-Average Profitability166
11.2. Market Leadership: UK, 1979-1986167
11.3. The Ten Largest British and German Companies, 1962-1991168
11.4. The Size of Firms in Europe, Japan, and the US170
11.5. The World's Largest Banks, 1970-1990171
11.6. Potential Existence of Economies of Scale in European Industries173
11.7. Alternative Estimates of Scale Economies174

-xiv-

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Foundations of Corporate Success: How Business Strategies Add Value
Table of contents

Table of contents

  • Title Page i
  • Foreword iii
  • Preface vi
  • Contents xi
  • List of Figures xiii
  • List of Tables xiv
  • List of Tables xv
  • I - Corporate Success 1
  • Chapter 1 - The Structure of Strategy 3
  • Chapter 2 - Adding Value 19
  • II - Business Relationships 31
  • Chapter 3 - Co-Operation and Co-Ordination 33
  • Chapter 4 - Relationships and Contracts 50
  • III - Distinctive Capabilities 63
  • Chapter 5 - Architecture 66
  • Chapter 6 - Reputation 87
  • Chapter 7 - Innovation 101
  • Chapter 8 - Strategic Assets 113
  • IV - From Distinctive Capabilities to Competitive Advantage 125
  • Chapter 9 - Markets 127
  • Chapter 10 - Mergers 144
  • Chapter 11 - Sustainability 160
  • Chapter 12 - Appropriability 181
  • Chapter 13 - The Value of Competitive Advantage 192
  • Added Value Statements 211
  • V - Competitive Strategies 219
  • Chapter 14 - Pricing and Positioning, 1 221
  • Chapter 15 - Pricing and Positioning, 2 235
  • Chapter 16 - Advertising and Branding 251
  • Chapter 17 - Vertical Relationships 267
  • VI - The Strategic Audit 283
  • Chapter 18 - The Industry 285
  • Chapter 19 - The Firm 302
  • Chapter 20 - The Nation 320
  • VII - The Future of Strategy 335
  • Chapter 21 - A Brief History of Business Strategy 337
  • Chapter 22 - Conclusion 364
  • Value of the Ecu 369
  • Glossary 371
  • Bibliography 377
  • Index of Companies 395
  • General Index 399
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