Foundations of Corporate Success: How Business Strategies Add Value

By John A. Kay | Go to book overview
11.8. Contributions to the Variance of Profits across Business Units178
12.1. Added Value Statements: State-Owned Companies184
12.2. Added Value Statements: BAT Tobacco, 1989185
12.3. How Supply and Purchase Conditions Influence Profitability187
13.1. 'European Winners': Share Price Performance203
13.2. Cash Flows: Eurotunnel209
13.3. Added Value: Eurotunnel210
13.4. Shareholder Returns: Eurotunnel210
13.5. Eurotunnel's Performance211
A13.1. Added Value Statement: BAT Industries, 1989212
A13.2. Added Value Statements: Labour and Capital Intensive Companies214
14.1. BA and Air France Flights--Heathrow to Paris (February 1992)225
15.1. The Reading Age of British National Newspapers245
15.2. The Coke/Pepsi Game248
16.1. What is Advertised?254
16.2. How Consumers Obtain Product Information259-60
17.1. Types of Vertical Relationships271
20.1. Which Nations Add Value?328

LIST OF ILLUSTRATIONS
1.1. The Structure of Strategy16
4.1. Three Spot Contracts52
4.2. Two Classical Contracts53
4.3. Spot and Long-Term Contracts54
4.4. Marriage Contracts56
4.5. An Employment Contract57
4.6. Classical versus Relational Contracts58
III.1. Sources of Competitive Advantage65
5.1. Architecture68
5.2. The Cooperative Ethic72
5.3. Organizational or Individual Knowledge?74
5.4. Creating Organizational Knowledge75
5.5. Organizational Routines76
5.6. Structures of Relational Contract78
5.7. Contracts without Architecture80

-xv-

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Foundations of Corporate Success: How Business Strategies Add Value
Table of contents

Table of contents

  • Title Page i
  • Foreword iii
  • Preface vi
  • Contents xi
  • List of Figures xiii
  • List of Tables xiv
  • List of Tables xv
  • I - Corporate Success 1
  • Chapter 1 - The Structure of Strategy 3
  • Chapter 2 - Adding Value 19
  • II - Business Relationships 31
  • Chapter 3 - Co-Operation and Co-Ordination 33
  • Chapter 4 - Relationships and Contracts 50
  • III - Distinctive Capabilities 63
  • Chapter 5 - Architecture 66
  • Chapter 6 - Reputation 87
  • Chapter 7 - Innovation 101
  • Chapter 8 - Strategic Assets 113
  • IV - From Distinctive Capabilities to Competitive Advantage 125
  • Chapter 9 - Markets 127
  • Chapter 10 - Mergers 144
  • Chapter 11 - Sustainability 160
  • Chapter 12 - Appropriability 181
  • Chapter 13 - The Value of Competitive Advantage 192
  • Added Value Statements 211
  • V - Competitive Strategies 219
  • Chapter 14 - Pricing and Positioning, 1 221
  • Chapter 15 - Pricing and Positioning, 2 235
  • Chapter 16 - Advertising and Branding 251
  • Chapter 17 - Vertical Relationships 267
  • VI - The Strategic Audit 283
  • Chapter 18 - The Industry 285
  • Chapter 19 - The Firm 302
  • Chapter 20 - The Nation 320
  • VII - The Future of Strategy 335
  • Chapter 21 - A Brief History of Business Strategy 337
  • Chapter 22 - Conclusion 364
  • Value of the Ecu 369
  • Glossary 371
  • Bibliography 377
  • Index of Companies 395
  • General Index 399
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