Foundations of Corporate Success: How Business Strategies Add Value

By John A. Kay | Go to book overview

INDEX OF COMPANIES
Advertising Association260 n.
AEG168
Aer Lingus287, 308
Aérospatiale101
Air Europe224, 311
Air France224, 225
Airbus lndustrie104, 116, 317
Akai67
Aldi194
Alitalia295, 312
Allegis Corporation308-9
Alsthom151
American Airlines135, 288, 304, 305, 313, 317, 319
American Express95, 107
Amstrad136, 137
Ansett242
Argyll20, 22, 23, 194, 195
Asda (Associated Dairies)21, 22, 23, 24, 26, 194, 195, 202, 247, 327
Astra26
AT&T (American Telephone and Telegraph)323
Audi330
Australian Airlines242
Austrian Air295, 312
Avis88, 93, 304
Bain76
Banca Nazionale del Lavoro171
Banco Bilbao Vizcaya197, 198
Banco Santander197, 198
Bank America171
Banque Nationale de Paris171, 197
Barclays171, 197, 198, 288, 296
BASF168
Bass129
BAT (British-American Tobacco Co)150, 151, 168, 177, 184, 185, 186, 211-12, 213
Bauer223, 247
Bayer168
BBC (British Broadcasting Association)222, 223
BCG (Boston Consulting Group)7, 8, 18 n., 116, 124 n., 176, 177, 345, 346
BEA (British European Airways)304
Benetton4, 27, 28, 29, 65, 134, 203, 287, 293, 294, 297, 299, 302, 304-5, 306-7, 309-10, 311, 313, 314, 315, 316, 317-19, 367, 368
Berec132
BMW (Bayerische Motoren Werke)3, 4, 5-6, 8, 9-10, 15, 16, 18 n., 29, 94, 97, 131, 134, 137, 160, 161, 162, 163, 176, 263, 330, 367, 368
BOAC (British Overseas Airways Corporation) 304
Boeing104, 116-18, 120, 170, 317
Bollinger299
Bongrain29
Bosch162, 168
Boss (Hugo)313, 315, 316
Bowmar102
BP (British Petroleum)168, 184, 185, 186
Britannia288, 312, 319
British Aerospace168
British Aircraft Corporation101
British Airports165
British Airways116, 165, 224, 225, 288, 294, 295, 298, 302, 304, 305-6, 307-9, 310-11, 312, 313, 315-17, 318-19
British Caledonian298, 311, 312, 313, 315
British Dyestuffs156
British Gas165, 168, 198, 199-200, 201, 228, 250
British Home Stores246
British Leyland156, 171, 172, 332
British Match148
British Midland312, 313
Brunner Mond156
BSB (British Satellite Broadcasting)109, 115
BT (British Telecom)20, 29, 128, 129, 130, 168, 230, 324
BTR27-9, 65, 149, 177, 203, 278, 324
Bulthaup134, 330
Burberry229, 263
Burton313
Butterworths99
Cable and Wireless27, 28, 65, 203
Campbell's264
Campeau Corporation155
Canary Wharf Development118

-395-

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Foundations of Corporate Success: How Business Strategies Add Value
Table of contents

Table of contents

  • Title Page i
  • Foreword iii
  • Preface vi
  • Contents xi
  • List of Figures xiii
  • List of Tables xiv
  • List of Tables xv
  • I - Corporate Success 1
  • Chapter 1 - The Structure of Strategy 3
  • Chapter 2 - Adding Value 19
  • II - Business Relationships 31
  • Chapter 3 - Co-Operation and Co-Ordination 33
  • Chapter 4 - Relationships and Contracts 50
  • III - Distinctive Capabilities 63
  • Chapter 5 - Architecture 66
  • Chapter 6 - Reputation 87
  • Chapter 7 - Innovation 101
  • Chapter 8 - Strategic Assets 113
  • IV - From Distinctive Capabilities to Competitive Advantage 125
  • Chapter 9 - Markets 127
  • Chapter 10 - Mergers 144
  • Chapter 11 - Sustainability 160
  • Chapter 12 - Appropriability 181
  • Chapter 13 - The Value of Competitive Advantage 192
  • Added Value Statements 211
  • V - Competitive Strategies 219
  • Chapter 14 - Pricing and Positioning, 1 221
  • Chapter 15 - Pricing and Positioning, 2 235
  • Chapter 16 - Advertising and Branding 251
  • Chapter 17 - Vertical Relationships 267
  • VI - The Strategic Audit 283
  • Chapter 18 - The Industry 285
  • Chapter 19 - The Firm 302
  • Chapter 20 - The Nation 320
  • VII - The Future of Strategy 335
  • Chapter 21 - A Brief History of Business Strategy 337
  • Chapter 22 - Conclusion 364
  • Value of the Ecu 369
  • Glossary 371
  • Bibliography 377
  • Index of Companies 395
  • General Index 399
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