Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers

By Edward W. McLaughlin; Vithala R. Rao | Go to book overview

Decision Criteria for New Product Acceptance and Success
THE ROLE OF TRADE BUYERS

EDWARD W. McLAUGHLIN AND VITHALA R. RAO

Q

QUORUM BOOKS New York Westport, Connecticut London

-iii-

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Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Illustrations vii
  • Preface xi
  • 1 - New Products in the U.S. Distribution System 1
  • Notes 33
  • 2 - Key Participants in the New Product Introduction Process 35
  • Notes 76
  • 3 - Research Process 77
  • APPENDIX 3.A 90
  • 4 - Profile of New Products 93
  • 5 - Modeling Acceptance and Success 125
  • Summary and Implications 155
  • 6 - Applications of Acceptance Models 157
  • 7 - Summary 171
  • References 181
  • Index 187
  • About the Authors 191
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