The presenters in the Communication theme show that some general semanticists are following up on Alfred Korzybski's goal of giving humans some tools to more effectively evaluate and communicate. Areas of expertise range from media to medicine, yet a thread ties their presentations together. All see the need for more effective communication in their fields and feel that a knowledge and application of general semantics notions can improve that communication.
Terese Brecklin and Gregg Hoffmann present some of the techniques they developed in "Using General Semantics as the Theoretical Foundation for Teaching Media Literacy." This program at Brown Deer Middle School in the Milwaukee suburbs was based on the map-territory analogy and other general semantics notions. They outline how they engaged students experientially in learning about media. Hoffmann book, Media Maps and Myths, was the foundation of the program.
Norman S. Blackman, in presenting "Caveat Lector: 'Let the Reader Beware' A General Semantic View of the Potential for Misevaluation in Medical Research Communication," analyzes meaningless, indeterminate, false and true assertions using case reports based on medical literature. Blackman argues that physicians, patients, and consumers of medical products would do well to use general semantics and an extensional orientation to critically examine possibly biased medical research.
Alexandra Chciuk-Celt, in "General Semantics and Translation Theory," calls for general semantics to expand beyond a concentration on the English language, to include international studies of language in general. Drawing on her experience as a translator she focuses on issues related to language ambiguities, cross-cultural differences, and the translator's need