dence in their navigational ability may feel no need to use ATIS. Similarly, drivers with strong preferences for maps may resist switching from paper maps to ATIS and relying on a nontraditional system that is not in their immediate control. Older drivers in particular may be unlikely to embrace a technologically innovative system, as suggested by the data on ATM use described previously. Further, the older driver group in this study rated maps more highly than the younger group, suggesting that older driver cohorts may be particularly reluctant to forego using maps. Finally, the simulated ATIS display used in this study was completely accurate and reliable. In contrast, real-world systems, particularly during early implementation, will undoubtedly have flaws and potentially damage the development of user trust in the system. Despite these caveats, however, the data presented here strongly suggest that drivers may be willing to use ATIS.
An ITS implementation strategy can facilitate user acceptance by presenting information to positively influence consumer reaction to ATIS. For example, descriptions of ATIS that are targeted at older drivers could emphasize the capacity of ATIS to enhance the safety and mobility of travelers. Likewise, educating users about potential system weaknesses might lead to realistic expectations of ATIS technology and the maintenance of trust in the system even in the face of less-than-perfect performance. Further research on potential user reaction can be applied to the design and implementation of ATIS products and services.
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