|Analysis: Breaking down the elements of a situation and clarifying
the rankings or relations among the elements.|
Key words: To distinguish, detect, discriminate, contrast. Sample test plan: Can identify differing motives of producers, advertisers, citizen groups, and audiences in the production of media texts.
|Synthesis: Combining elements to constitute a new pattern or structure.|
Key words: To produce, modify, restructure, originate, derive. Sample test plan: Can develop a 1-minute news report explaining the constitutional grounds for a recent Supreme Court decision.
|Evaluation: Using a set of criteria or standards as a basis for making
judgments about an issue.|
Key words: To evaluate, judge, appraise, rate, weigh. Sample test plan: Can develop criteria for evaluating gender-biased reporting.
|1.||Does our program have an explicit mission statement?|
|2.||When was the last time we discussed our mission and/or mission statement?|
|3.||How well does the mission of our academic program reflect and support the mission of our institution as a whole?|
|4.||If an outside group came to our school, what would it identify as our strengths and weaknesses?|